Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Cryptographic algorithms are the backbone of secure data and communication. When deployed correctly, public-key algorithms have generally helped safeguard data against attacks. However, industry ...

A recent study published in the Journal of Cultural Economics suggests that highly accurate content recommendation algorithms ...

Artificial intelligence has moved into the commercial mainstream thanks to the growing prowess of machine learning algorithms that enable computers to train themselves to do things like drive cars, ...

Social media algorithms, in their commonly known form, are now 15 years old. They were born with Facebook’s introduction of ranked, personalised news feeds in 2009 and have transformed how we interact ...

Google created an artificial intelligence algorithm in 2016 meant to monitor and prevent hate speech on social media platforms and websites. However, the machine learning tool may be having the ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...