Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...

As 2025's cultural retrospectives begin to trickle in (read: Spotify Wrapped or Oxford's word of the year), Pantone is not to be outdone. The famed color factory on Thursday, Dec. 4, released its ...

The old adage of eschewing white after Labor Day is officially over. Today, Pantone announced that 2026’s Color of the Year is their 11-4201 Cloud Dancer, a soft shade of bright white evoking Kazemir ...

Pantone’s Color of the Year for 2026 has proven oddly divisive after the company picked a “billowy and balanced” shade of white for the first time in its annual selection. The color called “Cloud ...