Alibaba Group Holding Ltd (NYSE: BABA) has been promoting its recent $4.63 billion investment in consumer electronics retailer Suning Commerce Group Co Ltd as its latest push toward “O2O.” O2O is a ...
Conducted in partnership with CollabCentral Consulting, the research revealed that 82 per cent of marketers in China are currently focused on using mobile as a brand-awareness channel, rather than for ...
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